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Changing experiences of the natural world

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Digital innovations have the potential to bring people closer to nature, to help ensure there is the necessary strong public support for conservation measures. Author Professor Les Firbank, from the University of Leeds' School of Biology and Global Food and Environment Institute, said: "Our growing digital connection to wildlife, aided by broadcasters such as David Attenborough, may be crucial to securing broad public support for the protection of wildlife, which we are currently driving to extinction at record rates.

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